Showing posts with label Traffic Success Formula. Show all posts
Showing posts with label Traffic Success Formula. Show all posts

Thursday, March 5, 2009

Give Your Traffic a Boost

Traffic exchanges are a great way to generate free traffic for your sites but building a large traffic network takes time and can involve many hours of clicking. If you have a few dollars in your PayPal account it's possible to speed things up by using some of the paid services that traffic exchanges offer.

The easiest way to do this is by purchasing credit packages. It isn't hard to compare prices to find out which exchanges are offering the best values. You should also pay attention to the newsletters traffic exchange owners send out. They sometimes offer great credit deals that can really give your traffic a huge boost.

Another option is to use a traffic co-op. These are sites that purchase huge credit packages from traffic exchanges at a reduced price. They can then use this traffic to promote your page in one of their special URL rotators. This is a great way to take advantage of reduced advertising costs and get your site shown on dozens of different traffic exchanges. Some of the more popular traffic co-ops are TE Blaster, Coop-Hits and the one offered by PageSwirl.

If you have the time a great way to earn a huge amount of credits is to buy a paid upgrade on a traffic exchange. A paid membership gives you many advantages over a free membership including the ability to earn more credits for every site you view.

A paid membership on a traffic exchange is only good if you have the time to surf. Once you upgrade you will want to surf that exchange as often as possible to really get your money's worth. With a little work it's possible to earn enough credits with your upgraded membership to keep traffic flowing to your sites for months at a time.

It is a good idea to really study a traffic exchange before you decide to upgrade to a paid membership. Try surfing the exchange really hard for a few days as a free member. If your credits don't get used up very quickly you might want to stick to being a free member.

Upgrading on too many exchanges can get really expensive. I have found it's better to limit your upgrades to at most one a week.

A paid upgrade on a traffic exchange usually last for 30 days.

That's a lot of time to earn a lot of credits. By the time your paid membership has expired you should have earned enough credits on that exchange to keep traffic flowing to your site for quite a while.

By limiting your paid upgrades to one a week you would always have four upgrades going at the same time. Each week another paid upgrade would expire and you could consider upgrading at another site. If you do it right you can always keep a steady flow of traffic coming in from all the top traffic exchanges this way.

Here's a little tip. When you have decided that you want to upgrade at a traffic exchange avoid logging into that exchange for a few days. Some exchanges will make you a "one time offer" when you login if you haven't been there recently. These offers can sometimes get you a reduced price on an upgraded membership and save you a few bucks on something you were already planning to buy.

If you can't afford a paid membership in a traffic exchange then by all means stick to free surfing. You will get results but what you save in money will end up costing you time.
If you can afford to invest a few dollars into your advertising campaigns traffic exchanges can be a great way to market your sites without spending an arm and a leg.

How to Build a Traffic Network

Promoting a downline builder is a great way to build a network of residual traffic to your site. Unfortunately it takes time to do that and most of us have other sites we would rather be sending our traffic to.

The more traffic you send to your downline builder now the more residual traffic you will be able to generate which will benefit you down the road.
One of the best things about marketing with a URL rotator is the ability to control how much traffic you want to devote to building your traffic and how much you want to devote to your other sites.

Let's say you are promoting one site with your PageSwirl rotator. Your rotator might look like this:
slot>: Empty
slot>: Empty
slot>: Empty
slot>: Empty

This means that 100% of your traffic is going to go to your site.
If you wanted to add a downline builder it might look like this:

slot>: Downline Builder
slot>: Empty
slot>: Empty
slot>: Empty

In this example 50% of your traffic is going to your site and 50% is going to your downline builder.

That's great but what if you don't want to spend half of your credits on promoting a down line builder? Pro members at PageSwirl can assign percentages to how much traffic they want to devote to each slot on their rotator. That makes it easy but let's say we are sticking with the free membership.

To control how much traffic each of your pages receives you can enter it into more than one of your rotator slots.

slot>: Your Site
slot>: Your Site
slot>: Downline Builder
slot>: Downline Builder

In this example 60% of your traffic would go to your site and 40% would go to your downline builder.

You can add your site more or less often depending on how much traffic you want to devote to your downline builder.

Did you know it is also possible to promote a rotator within a rotator?
Some traffic exchanges don't like this because it makes it really hard for them to track down sites that violate their rules. Do not attempt this unless you are positive that none of your pages violate the terms of any of the traffic exchanges you are using.

By using one of the free brandable rotators offered by sites like Traffic Splash and Royal Surf you can do some pretty cool tricks with your traffic without taking too much away from your main site.

Let's say you are using Affiliate Funnel as your primary downline builder. AF has about a dozen different splash pages and lead capture pages you can use to build your downlines. So which one should you promote?
With a second URL rotator you can rotate all of your Affiliate Funnel referral links while only taking up one slot in your main rotator.
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Here's how it would look:
Rotator #1
slot>: Your Site
slot>: Your Site
slot>: Your Site
slot>: Rotator #2
Rotator #2
slot>: Downline Builder link #2
slot>: Downline Builder link #3

In this example your main site is being shown 80% of the time and your second rotator is being shown 20% of the time. Each time your second rotator is loaded it will show one of the three down line builder pages that you chose to promote. This is a great way to try out different splash pages to see which ones convert the best.
Another use for a second rotator is to promote all of your traffic exchange referral links. Just visit all the traffic exchanges you are a member of and locate your referral links. Load all your referral links into one of your free rotators and put that rotator into one of the free slots on your main rotator. This will help you pick up some extra traffic exchange referrals and if you are promoting an exchange that offers a brandable splash page you will be branding yourself at the same time.
There are many creative uses for a U RL rotator. The important thing to remember is that you should always be sending at least some of your traffic to a down line builder or some other program that is going to help you get some traffic exchange referrals.

It takes time to build a large traffic network. If you devote some time to growing your network now you can potentially grow your network into an endless stream of residual traffic that you can use to fuel your sites for many years.

Downline Builders

One thing that nearly all traffic exchanges have in common is that they will reward you for referring new members to them. This reward usually comes in the form advertising credits that you can use to show your site more often.

Most traffic exchanges will also allow you to earn a percentage of the advertising credits your referrals earn. Sometimes down several levels! These can really add up. With only a few active referrals you can find your down line and traffic credits growing very quickly.

The easiest way to build your traffic exchange downlines is to simply add the referral links they give you to your U RL rotator. As long as a percentage of your traffic is always going towards promoting other traffic exchanges you will eventually build up enough referrals so that you won't need to surf as often.

Unfortunately there are just way too many traffic exchanges out there! It would take years to try and build active downlines in all of them. Most people have trouble getting enough traffic to promote just one site. The last thing you need is to spread your traffic out over the referral links of 20 different programs. That's why you need a good downline builder!

A down line builder will help you get referrals in all of your traffic exchange programs. The best part is that you only need to promote one additional link in your rotator.

The way a down line builder works is when you join you will be presented with a list of recommend traffic exchanges to join. You simply join the programs you like and ignore the ones you don't. If you are already a member of a traffic exchange you don't need to join again. Simply insert your current referral link for that exchange.

If you are not a member of a site and you choose not to join you can leave it blank. If you do this your sponsor's referral link will stay on your page and you will not get credit for any sign-ups it generates.

It benefits you to join as many of the programs offered by your downline builder as possible.
Every time a new member joins your downline builder through your referral link they will be presented with the same list of programs to join. If they are already a member of a program they will enter their referral link. If not they will have to sign-up through your link.
Of course if they choose not to sign-up for a program your link will stay on their page. Now when they refer new members to the downline builder those members will be signing up from your link.

One of the problems most down line builders have is that you usually don't have much say in which programs they are promoting. The sites you are presented with were chosen by someone else and might not match the programs you want to promote. That is why Affiliate Funnel was created.

Affiliate Funnel is a downline builder as well as a personal branding tool. You can use it to build your downlines in all the best traffic exchange programs as well as a number of other excellent marketing programs. What really makes Affiliate Funnel special is the ability to promote your own programs which will be presented to your downline when they sign-up.

Affiliate Funnel gives you all the tools you need to promote your site and build downlines in all the top programs. They provide you with a nice selection of splash pages that can be branded with your picture and even give you some lead capture pages that you can use to build your list.
Affiliate Funnel is free to join but if you can afford to upgrade to a pro membership it is well worth the money for one of the best downline builders out there.

URL Rotators

A rotator is a tool used by Internet marketers who have more than one web site that they want to send traffic to. You can store all of your links inside your rotator and promote them all with one link.

When you send traffic to your URL rotator link your visitors are automatically transported to one of your other web pages. Each time your rotator link is shown it will sequentially display the links you are promoting. Not only is this a great way to promote more than one website but it is also a great way to test out your splash pages to see which ones get the most clicks.

Rotators are also a great way to manage all of your web pages in one place. Even if you only have one website to promote you should still only be promoting your U RL rotator in traffic exchanges. Why? You may end up joining 10, 20 or 50 traffic exchanges. What happens if one day you decide to promote a new site? You would have to log back into all of those traffic exchanges, submit your new link, and then start assigning credits to them.

By promoting your U RL rotator link instead you can simply log into your rotator, edit your links, and your changes will automatically be reflected across all of your traffic exchanges.
Don't try to promote too many sites at once! Until you have built up a steady flow of residual traffic it is better to focus on marketing only one or two pages at a time in your rotator.

When it comes to choosing a professional U RL rotator there is really only one choice. PageSwirl will let you rotate up to 5 URLs for free and it is very easy to use. In addition to being a great URL rotator PageSwirl will also give you access to many other great tools that will help you promote your sites with traffic exchanges.

Link Tracking

I don't know about you but I love statistics. I love seeing how many hits my sites get every day, I love seeing how many people are clicking my ads, I love checking to see how many sales I made (that's my favorite), and I love seeing where those sales came from.
No matter where you are advertising on the Internet you should always track your links so that you know which ads work and which ones don't. The easiest way to do this is with a link tracking tool.

A link tracker is a service that allows you to create tracking links for your site. Every time one of your tracking links is clicked the link tracker records the data for you and then redirects the visitor to your site.

To create a new tracking link you simply submit the URL of the webpage you want to keep track of and the link tracker will provide you with a unique URL to promote. By logging into your link tracker account every day you will easily be able to determine which of your advertising campaigns are working and which ones are not.

When making your own splash pages it is a good idea to always use a link tracker for the "CLICK HERE" link. This will allow you to test out different splash pages and see which ones get the most clicks.

Link trackers are also a good way to protect your affiliate links and hide the URL of your site. This means that visitors can't just move their mouse over your link to see what site you are promoting. If they really want to know what you are promoting they will just have to click your link and actually visit your website.

You can get a free link tracker for your site from ProTrackerPlus.

Branding Yourself

Having the ability to create your own splash pages gives you an awesome opportunity to brand yourself while promoting your website at the same time.
So what is branding? Basically branding yourself means putting a picture of yourself on your website.

Why would you want to do that?

Branding yourself along with your website is a way to let people know that you are a real person and not just another faceless affiliate link. After awhile other marketers will begin to notice you and hopefully pay more attention to the sites you are promoting. Having your picture on your page is also a way to let people know that you are not afraid to stand behind the site you are promoting.

If you have a chance to put your face on a webpage ... do it!

Traffic exchange owners understand the importance of branding. Many traffic exchanges now offer free brandable splash pages that you can use to promote their sites. These are great for getting your face out there while getting some traffic referrals at the same time.

While I don't encourage promoting generic affiliate pages in traffic exchanges if you must then I would suggest promoting them with a brandable U RL rotator instead. A brandable U RL rotator works just like any other rotator except in addition to displaying your websites it will also show your picture at the top of the page. This lets your visitor know who the page belongs to and hopefully they will pay a little closer attention if they recognize you.

You can get your own free brandable URL rotator from several traffic exchanges such as Traffic Splash and Royal Surf.

Lead Capture Pages

A lead capture page is very similar to a splash page. A splash page is designed to get your visitors to click a link to visit your site. A lead capture page tries to get your visitor to enter their email address in order to receive more information via email.
Once someone gives you permission to email them you can begin to develop a relationship with them. After awhile it becomes easier to market to these people because they know you and trust you.

The money is in the list! (sorry, I had to say it)

An autoresponder is a marketing tool that allows you to create a
lead capture form that you can add to your webpage. When someone enters their email address into this form the autoresponder will automatically begin sending them a series of emails you have written. These emails can be used to promote your offers over a period of months or even years. You can even broadcast emails to your entire list any time you have a new offer for them.
Professional autoresponders have virtually eliminated the fear of spam complaints when advertising via email. Before a person starts receiving your emails the autoresponder will ask them to confirm that they want to receive your emails. If they ever choose to stop receiving email from you they can easily opt-out by clicking the link that appears at the end of everyone of your emails.

Getting people to give you their email address isn't always easy. You will need to offer something of value to them such an online training course or a free ebook (hint hint).

To start building your own list I would suggest going with a professional autoresponder like Aweber. If you need help setting up your autoresponder you can download this free Aweber ebook.

Promoting a lead capture page is the fastest way to build a large list of responsive readers and traffic exchanges are a great way to do it.

Splash Pages

The average traffic exchange user is only surfing so they can earn enough credits to show their own page. They will only be on your site just long enough for the counter to reach zero. If you can't capture their attention in the first few seconds they aren't going to stick around long enough to explore the rest of your site.

One of the reasons people fail with traffic exchanges is because they are promoting the same generic affiliate pages as everybody else. After awhile these pages become almost invisible and are the reason why it feels like traffic exchanges don't work.

If you want to stand out on traffic exchanges you need to do something that is going to set you apart from your competition.

You need a splash page!

A splash page is a very simple webpage designed to catch a surfer's attention. It usually consists of a picture, a few lines of text, and a big "CLICK HERE" link that leads to your main site. The idea is to catch the surfer's attention with the picture, get them interested in your site with the text, and then get them to click your link to get more information from your main site.
Your splash page is what sets you apart from the thousands of other marketers who are using traffic exchanges. Be creative! People will respond to your advertising but you need to get their attention first.

You can make your own splash pages with any basic html editor and host them yourself. An easier solution is to use a site like Splash Page Maker which will help you create your own splash pages and host them for you on their servers.

If you would like to learn more about splash pages check out Steve Ayling's book "What a Splash Page Is & Why You Should Use One".

Preparing Your PC

In a 2007 CNET interview Google revealed that it had carried out in­depth research on 4.5 million web sites and found that about one in ten web pages could successfully "drive-by download" a Trojan horse virus onto a visitor's computer.

That's a heck of a lot of dangerous websites. On a good day you can visit a thousand sites using traffic exchanges. When visiting that many sites you are bound to run into some problems.
It's not nearly as bad as it was a few years ago. Most traffic exchange owners work very hard to keep their sites free of these dangers. However, nobody is perfect.
Does that mean your computer is going to get a virus if you use a traffic exchange? Not if you protect yourself first!

These are things that all Internet users need to be aware of. If you are on the Internet today and your computer is not properly protected it is only a matter of time before your computer gets infected with something nasty.

There are plenty of anti-virus programs on the market. I will just share with you the two that I use. If you don't already have something do yourself a favor and download AVG Free Antivirus and PC Tools Spyware Doctor. Both of these programs are free and should protect you from 99% of the harmful websites out there.

As long your computer is properly protected you shouldn't have to worry about anything terrible happening to your computer while using traffic exchange programs.

Do Traffic Exchanges Work?

Depending on the type of website you are trying to promote there is a good chance that the traffic you receive from traffic exchanges will not be the best way to promote your site. The traffic you receive from using traffic exchanges caters to a very specific audience and is not suitable for all websites.

One of the first things I learned when I started doing Internet marketing was to ask myself two questions before promoting a site.

1. What kind of people would be interested in my site?
2. Where are those people surfing?

If you have a website that is trying to sell tennis rackets you would want to target tennis players. What kinds of sites attract tennis players? Well they sure aren't hanging out on traffic exchanges.

So what kinds of people are using traffic exchanges?

You can get a good idea of who the average traffic exchange surfer is just by looking at some of the sites they are promoting. About half of these people seem to be promoting ways to make money online and the other half are promoting ways to get more traffic. There will always be a few people who are trying to sell tennis rackets but those people don't usually stick around for very long.

All traffic exchange users have one thing in common ...
They all want traffic!


So let's talk about the people who are using traffic exchanges to promote ways to make money. These are generally people who are promoting a home business opportunity that pays them to recruit new members. Many of these people start using traffic exchange programs because they are looking for a way to generate free traffic for their affiliate pages.

Since many of the people who use traffic exchanges are only there to promote their own business opportunities it is very difficult to sell to these people. It would be like trying to sell tennis rackets to another tennis racket salesman.

This isn't to say that it is completely pointless trying to advertise a business opportunity on traffic exchanges. The people who advertise business opportunities on traffic exchanges are known buyers. If they joined one opportunity they might be willing to join another especially if they aren't seeing very good results with their current business. While you may get some results from promoting your business opportunity to these people this isn't generally the best way to use traffic exchanges.

The second group of people who use traffic exchanges are the ones promoting traffic websites. These could be other traffic exchanges, traffic ebooks, or any other web promotion service.
We already know that the people who are viewing your site in traffic exchanges are only there because they want to get free traffic for their site. It makes perfect sense that promoting traffic related products or services to these people would get the best results.

Will traffic exchanges work for your site?

If you are promoting a business opportunity or a way for people to make money online ... they can work but it takes a lot of work.
If you are promoting a website that sells tennis rackets ... sorry, traffic exchanges will not for you.
If you are promoting something that would interest other Internet marketers, especially something for free ... Absolutely, but only if done correctly!

What is a Traffic Exchange?

A traffic exchange is a website that lets you generate traffic to your website by visiting other people's websites. They are generally free to use but most offer various upgrades to help you generate even more traffic.

When you join a traffic exchange the first thing you will be asked is what URL you would like to promote. Once your URL has been validated you can then surf the exchange to earn credits.
Surfing a traffic exchange involves looking at other websites for a set amount of time. As you continue to view websites you earn credits that can be spent to show your website to other members.

You can also earn credits by referring new members to traffic exchanges. When someone joins a traffic exchange from your referral link you will usually earn some bonus credits and also a percentage of the credits that member earns. Having an active traffic exchange downline is an excellent way to generate long-term residual traffic that can grow for years.

There are literally hundreds of different traffic exchange programs operating online. Each traffic exchange offers their own unique twist on how they deliver traffic to your site. Some offer shorter timers or better earning ratios. Some let you play games while you surf or chat with other members. Others offer fast traffic delivery and even ways to earn money while promoting your site.

Traffic exchanges may not be the ideal traffic solution for every website however they have been proven to be an effective form of advertising when used correctly.