Do Traffic Exchanges Work?

Depending on the type of website you are trying to promote there is a good chance that the traffic you receive from traffic exchanges will not be the best way to promote your site. The traffic you receive from using traffic exchanges caters to a very specific audience and is not suitable for all websites.

One of the first things I learned when I started doing Internet marketing was to ask myself two questions before promoting a site.

1. What kind of people would be interested in my site?
2. Where are those people surfing?

If you have a website that is trying to sell tennis rackets you would want to target tennis players. What kinds of sites attract tennis players? Well they sure aren't hanging out on traffic exchanges.

So what kinds of people are using traffic exchanges?

You can get a good idea of who the average traffic exchange surfer is just by looking at some of the sites they are promoting. About half of these people seem to be promoting ways to make money online and the other half are promoting ways to get more traffic. There will always be a few people who are trying to sell tennis rackets but those people don't usually stick around for very long.

All traffic exchange users have one thing in common ...
They all want traffic!

So let's talk about the people who are using traffic exchanges to promote ways to make money. These are generally people who are promoting a home business opportunity that pays them to recruit new members. Many of these people start using traffic exchange programs because they are looking for a way to generate free traffic for their affiliate pages.

Since many of the people who use traffic exchanges are only there to promote their own business opportunities it is very difficult to sell to these people. It would be like trying to sell tennis rackets to another tennis racket salesman.

This isn't to say that it is completely pointless trying to advertise a business opportunity on traffic exchanges. The people who advertise business opportunities on traffic exchanges are known buyers. If they joined one opportunity they might be willing to join another especially if they aren't seeing very good results with their current business. While you may get some results from promoting your business opportunity to these people this isn't generally the best way to use traffic exchanges.

The second group of people who use traffic exchanges are the ones promoting traffic websites. These could be other traffic exchanges, traffic ebooks, or any other web promotion service.
We already know that the people who are viewing your site in traffic exchanges are only there because they want to get free traffic for their site. It makes perfect sense that promoting traffic related products or services to these people would get the best results.

Will traffic exchanges work for your site?

If you are promoting a business opportunity or a way for people to make money online ... they can work but it takes a lot of work.
If you are promoting a website that sells tennis rackets ... sorry, traffic exchanges will not for you.
If you are promoting something that would interest other Internet marketers, especially something for free ... Absolutely, but only if done correctly!