Thursday, March 5, 2009

How to Build a Traffic Network

Promoting a downline builder is a great way to build a network of residual traffic to your site. Unfortunately it takes time to do that and most of us have other sites we would rather be sending our traffic to.

The more traffic you send to your downline builder now the more residual traffic you will be able to generate which will benefit you down the road.
One of the best things about marketing with a URL rotator is the ability to control how much traffic you want to devote to building your traffic and how much you want to devote to your other sites.

Let's say you are promoting one site with your PageSwirl rotator. Your rotator might look like this:
slot>: Empty
slot>: Empty
slot>: Empty
slot>: Empty

This means that 100% of your traffic is going to go to your site.
If you wanted to add a downline builder it might look like this:

slot>: Downline Builder
slot>: Empty
slot>: Empty
slot>: Empty

In this example 50% of your traffic is going to your site and 50% is going to your downline builder.

That's great but what if you don't want to spend half of your credits on promoting a down line builder? Pro members at PageSwirl can assign percentages to how much traffic they want to devote to each slot on their rotator. That makes it easy but let's say we are sticking with the free membership.

To control how much traffic each of your pages receives you can enter it into more than one of your rotator slots.

slot>: Your Site
slot>: Your Site
slot>: Downline Builder
slot>: Downline Builder

In this example 60% of your traffic would go to your site and 40% would go to your downline builder.

You can add your site more or less often depending on how much traffic you want to devote to your downline builder.

Did you know it is also possible to promote a rotator within a rotator?
Some traffic exchanges don't like this because it makes it really hard for them to track down sites that violate their rules. Do not attempt this unless you are positive that none of your pages violate the terms of any of the traffic exchanges you are using.

By using one of the free brandable rotators offered by sites like Traffic Splash and Royal Surf you can do some pretty cool tricks with your traffic without taking too much away from your main site.

Let's say you are using Affiliate Funnel as your primary downline builder. AF has about a dozen different splash pages and lead capture pages you can use to build your downlines. So which one should you promote?
With a second URL rotator you can rotate all of your Affiliate Funnel referral links while only taking up one slot in your main rotator.
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Here's how it would look:
Rotator #1
slot>: Your Site
slot>: Your Site
slot>: Your Site
slot>: Rotator #2
Rotator #2
slot>: Downline Builder link #2
slot>: Downline Builder link #3

In this example your main site is being shown 80% of the time and your second rotator is being shown 20% of the time. Each time your second rotator is loaded it will show one of the three down line builder pages that you chose to promote. This is a great way to try out different splash pages to see which ones convert the best.
Another use for a second rotator is to promote all of your traffic exchange referral links. Just visit all the traffic exchanges you are a member of and locate your referral links. Load all your referral links into one of your free rotators and put that rotator into one of the free slots on your main rotator. This will help you pick up some extra traffic exchange referrals and if you are promoting an exchange that offers a brandable splash page you will be branding yourself at the same time.
There are many creative uses for a U RL rotator. The important thing to remember is that you should always be sending at least some of your traffic to a down line builder or some other program that is going to help you get some traffic exchange referrals.

It takes time to build a large traffic network. If you devote some time to growing your network now you can potentially grow your network into an endless stream of residual traffic that you can use to fuel your sites for many years.

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