Thursday, March 5, 2009

Splash Pages

The average traffic exchange user is only surfing so they can earn enough credits to show their own page. They will only be on your site just long enough for the counter to reach zero. If you can't capture their attention in the first few seconds they aren't going to stick around long enough to explore the rest of your site.

One of the reasons people fail with traffic exchanges is because they are promoting the same generic affiliate pages as everybody else. After awhile these pages become almost invisible and are the reason why it feels like traffic exchanges don't work.

If you want to stand out on traffic exchanges you need to do something that is going to set you apart from your competition.

You need a splash page!

A splash page is a very simple webpage designed to catch a surfer's attention. It usually consists of a picture, a few lines of text, and a big "CLICK HERE" link that leads to your main site. The idea is to catch the surfer's attention with the picture, get them interested in your site with the text, and then get them to click your link to get more information from your main site.
Your splash page is what sets you apart from the thousands of other marketers who are using traffic exchanges. Be creative! People will respond to your advertising but you need to get their attention first.

You can make your own splash pages with any basic html editor and host them yourself. An easier solution is to use a site like Splash Page Maker which will help you create your own splash pages and host them for you on their servers.

If you would like to learn more about splash pages check out Steve Ayling's book "What a Splash Page Is & Why You Should Use One".

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