Secret Number 3: Keywords That Sell

Keywords are the DNA of your online business.

Before you can dream about becoming an Internet millionaire, you need to understand keywords ¬what they are, how they work, and most importantly; how they make money for you.

Not all keywords are equal - some are more important than others.
Some keywords will make you money instantly, while others will just waste your time. Some keywords will bring in a lot of traffic, but no buyers. Some keywords bring in only a little bit of traffic, but every visitor you get is ready to buy.

So if you want to be a rich affiliate, not a poor one, then listen carefully.

Understand this statement:
Keywords show you where the money is, and how to get it
But as I said, not all keywords are equal. Some are better - or more profitable - than the rest.

Keywords show you the mental state of a person searching for information online. You can categorize them into 3 different groups:
1. Useless Keywords
2. Research Keywords
3. Money Keywords

You will not find a definition like this anywhere else.
I group keywords this way based on my own experience - it helps me make more money faster than most people, so this is my "special" way of categorizing keywords.
"Useless" keywords are words that are so generic that are almost useless to any online marketer.
One one-word search term falls into this category.


"Research" keywords are the things people type into Google when they are looking for information.

"Money" keywords are the things people type into Google when they want to buy something online.

So let take a look at each. Here's a scenario:
One day, Ahmad's laptop crashes and no matter what he tries, he can't get it fixed.
So the only option is to buy a new one, and Ahmad heard from his friends that by buying online he can get his new laptop at a much cheaper price. Plus, there are also more options to choose from.

Since this is his first time buying a laptop online, he goes to Google.com (or Google.com.my) and types in the search term "toshiba", At this stage, Ahmad will be presented with a few thousands (or tens of thousands) of websites to choose from.
But there's one problem.

Since his first search term is too general, he will soon discover that by going through the search results, he can't really seem to find anything. The websites he finds here seem to give him too much information, most of which is totally unrelated to what he wants to find.
So, now Ahmad goes to Google.com again and this time he types in "toshiba laptops",
Now he finds better websites that are more related to what he is looking for. Ahmad may spend a few hours browsing through the site until he finds the specific model of laptop he wants, the Toshiba Satellite brand.

At this point, Ahmad is more certain what he wants. But, he's not going to buy right now because he wants to "think properly" first and not buy the wrong laptop. So he closes his computer and goes back to work, sleep, or whatever it was he was doing before.
The next day (or a few days later) Ahmad continues his quest for a new laptop.

Now, he already knows what he wants to buy - the "toshiba satellite" brand of laptops. But he wants to be 100% sure - is there something about this laptop he does not know yet? Is this
is best laptop for him? What are other people saying about this laptop model?
So Ahmad types into Google the keywords "toshiba satellite review" and now what he finds is a website that offers a simple but useful description of the Toshiba Satellite and also related laptops. The website offers a "review" of each laptop, clearly stating the pros and cons of each.


If he is satisfied that he is going to make the right decision, he will click on any affiliate links on the website itself that shows him where to buy his Toshiba Laptop.

What can you learn from this story?
Like everyone else, Ahmad will not buy something online right away.
Instead, the first few times he uses the Internet, he is doing "research". Any website he sees during this time, he will not buy immediately. He will only buy after 2-3 times searching the Internet, and getting to the final website that convinces his to buy based on facts and a strong "review".
That's a million-dollar secret right there.
If your website shows up number 1 in Google when Ahmad typed in "toshiba", then guess what?
You don't make any money from Ahmad's purchase. If your website is ranked number 1 in Google when Ahmad types in "toshiba laptops" then guess what - you still may not get the sale.
However, if Ahmad sees your website when he types in "toshiba satellite review" or other Money Keywords that imply he is ready to buy, then the chances are high he will click on your affiliate links and buy right away.

Why? Because by the time Ahmad comes to your website he is already about 95% sure what he wants. He is just looking for the final 5% information before he can commit to take out his credit card and buy.

So, your website doesn't need to get 2,000 visitors per day. All you need to is target the correct keywords, and even though you only get 2-=50 visitors per day, all those visitors are ready to buy. It's much easier to make money from people who are ready to buy, then from people who are "still thinking about it" - right?

So what are the Money Keywords you should target? Here's a very simple list, any keyword that includes the terms "review" or "buy":
• [keyword] review
• review of [keyword]
• buy [keyword]
• buy [keyword] online
Just replace [keyword] with the actual search term you want to use. For example, if Ahmad is interested in buy the X-Box 360 video game console, he will type in something like this when he is ready to pay money:


• x-box 360 review
• review of x-box 360
• buy x-box 360
• buy x-box 360 s online

So now that you know which keywords to focus on, where do you use them on your website?
Basically speaking, the most important parts of your site are:
• The title of your web page
• The main heading of your page
• The content of your page