Secret Number 5: Converting Landing Pages

Everyone's talking about blogs these days.

So many new, inexperienced people learn about making money online, and the first thing they do is create a blog and start to write article after article. They go on for weeks, months and sometimes even years.

Yet at the end of the day, 95% of these people make little or no money at all.
Don't get me wrong: I'm not saying you should not have a blog. In fact, I strongly recommend that you have at least one blog because it is a good way to get traffic. But it is not necessarily a good way to convert that traffic into sales!
The problem with blogs is that although it helps you get traffic rather easily, it is not a good "landing page".

Blogs are "content" sites that are designed to help you create and manage content. Sure your readers will like you because of your content, but unless you have a better "selling" page most of these people will eventually click away from your site to other sites, or just close the browser once they are done.

Let me give you an example. When someone first comes to your blog, there are more than 5 ways for them to leave your site and never come back again.

I can conclude that only 10% - 20% of all traffic to your blog will actually click on your ClickBank affiliate links. The other 80% - 90% will click on links to other blogs, links to your other articles, or even off to social bookmarking sites.
To make a lot of money online, you need what is called a "Landing Page". To put it simple, a landing page is a simple one page website that is created for one purpose only - making sales.

An effective landing page should have some sort of product review (as mentioned above) and very visible affiliate links. Most importantly, it should not contain links to non-affiliate sites that do not make you money.

Since there is no other link or article link to click on, they have only 2 options -click on your affiliate links, or leave your website. This will prevent them from getting distracted by other things, and keep their focus on just the products that you are recommending.

Unlike blogs, you do not need hundreds of pages; just a few pages that will do the job. It must (l) convince your customers to click on the affiliate link, and (2) buy immediately.
What if you really need to have non-affiliate links?
That's fine, but any link that does not make you money directly should be placed at the bottom of the page, where people are less likely to venture and click on them. For example, on your site you may need to put in your contact page, additional articles, or even a privacy policy.
Put them all at the bottom, also referred to as the "footer" area, and leave them there.